Task 2 : COLOR
Subway Logo :- Evaluation
Figure 1 : Subway
In
1968, the company started using the name “Subway” for the first time. The
original Subway logo was, however, conceptualized three years earlier in 1965.
It consisted of black, white and yellow colors, and remained in official usage
till 2002. The current version of the Subway logo was introduced in 2002,
comprising of a cleaner, simpler and more contemporary design as compared to
the original logo, with a notable change in typeface and addition of the new
“eat fresh” slogan. The first letter “S” and the last letter “Y” feature arrows
which symbolize the entrance and exit of a subway. The Subway logo is widely
considered as one of the world’s most popular and instantly recognizable logos.
It has largely remained unaltered by cultural and technological change. It
wonderfully reassures the customers that buying Subway products is a smart
decision. (Evaluation Of Subway Logo)
- 1965 - 1968
Figure 2 : Subway Logo in 1965 - 1963
The logo above was used on the first "Subway"
location created. It was owned by the chain's founder Peter Buck and thus he
called the restaurant "*Pete's Subway" (with the asterisk included).
One of the founders was Fred Deluca. (Subway -
Logo Evaluation)
- 1968 - 2002
Figure 3 : Subway Logo in 1968 - 2002
Figure 4 : A green oval variation of the logo
Figure 5 : Logo used in print advertising from 1996 until 2000
- 2002 - present
In 2002, Subway introduced a
modified version of the logo. The company's current slogan is "Eat
Fresh." (Evaluation Of Subway Logo)
Figure 6 : Subway Logo in 2002 until now
Figure 7 : The slogan " Eat Fresh" under the logo
Figure 8 : The logo with the Canadian variation of the slogan, Think Fresh. Eat Fresh
Bibliography
Evaluation Of Subway Logo. (n.d.). Famous Logos.
Subway - Logo Evaluation. (n.d.). Logopedia.
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