Project Brief

PROJECT BRIEF

Student Name: NUR FATIHA BINTI ABDUL MUTALIB

UEL ID : 1255261    

Module Name: GRAPHIC DESIGN 2 (PART 1)  

ModuleCode: DV2750

Lecturer : KAMARUL SHAH BAKAR

Date: 23.4.2014

Name of your Task : Re-branding Mantin

1. What do we want to do?

The theme for this project is  Historical Places Of Mantin, I want re-branding Mantin Town to something knews.  Mantin get the own history and also get  historical places event it look alike small town and nothing special and interesting about it. People do not know Mantin is the attraction to outsiders, such as the British to make tin business and attractions for people from China in Ghizou and thus the existence of the Hakka Village of Chinese people who work as laborers in the tin mines.

The problem is how we want to introduce Mantin to the public and outsiders because Mantin because Mantin is simply known as the hinterland. They do not know that Mantin has own history and interesting places. The main objective for this project is is to introduce the whole Mantin to the public and outsider and provide the knowledge about Mantin, such as, on the background, history, and there historical places of Mantin. The strategy is making an exhibition campaign to introduce Mantin to the public and outsiders.

 The campaign going to do (role) like will hold exhibitions as building a museum, where there will be exhibitions about the history of Mantin and this campaign will able to attract the attention of the public and the outsider to learn more about the history of appearing in Mantin, because many do not know that Mantin this time the tin mines and that is why the area is called Mantin after tin mine. And the campaign will be also rebuild a tin mine, so people can see clearly the tin mine is available at Mantin, with it tourist and public can learn how to search and (mendulang) the tin like as before. And introduce the Kampung Hakka as well, for the history in Mantin.

The campaign talking to (target) is tourists and public, with the campaign they can look forward what is Mantin. Where and when (media) the campaign is will be at Mantin town because it will related with the campaign was done about Historical Place Of Mantin. And when it will occur is on holidays time and weekends, as convenient for tourist and people coming to visit the campaign and join the exhibition together. What opportunities can exploit from this campaign, the opportunities is we can recognize Mantin and Historical Places Of Mantin deeper and not just know the Mantin as small towns and rural areas. With this we can re-branding Mantin and analyzes history of Mantin.

2. Who are we talking to?And what insights do we have about them?

            In the campaign we talking with the resident who have long settled in Mantin and do some research on the history of Mantin such as, what happened before and during in the Mantin developed Mantin dominated by British. For the demographic, what we can see about Mantin is the whole Mantin people they are very busy with their business because they want

to cover their subsistence, even if they live in a small town but they have a great passion to progressing themselves by working hard and never gave up. For the psychographics, we looking forward about their feeling, such as, what their feel those living in small town and isolated. Maybe in terms of facilities, example, transportation, medical and so on. This is because in a small town like Mantin would be hard to get.

            What their want hope is Mantin town will be a progressive city and is regarded by the public and tourists. And will become a transit point for people who want to run their business. And want Mantin still be a the connecting between Seremban to Selangor. What do they expect from the campaign, the expect is they want Mantin be a Historical place and attraction for tourist and public to come and visit Mantin. With is Mantin will be known and will be more advanced. But the most important is whatever we do to re-branding and make a is  Historical Places Of Mantin we should to respect all facilities and public properties  available within the area of this Mantin.

3. How do we want the audience to describe the Campaign?

            This campaign will make all audience understand what this campaign try to do to make Mantin town to be a Historical Places Of Mantin. From this campaign we will make residents feel happy and proud to Mantin because they live in a town called Historical Places Of Mantin and be attraction place for tourist to come to visit Mantin. The massage for the campaign is to inform the public that this Mantin is one place worth a visit.

4. What is the single most important thing our prospects believe or feel about our brand or the category?

            The most important thing for prospect believe or feel about this re-branding and for the category is it should be something knew and more to different between another town such as, make the Mantin town like a education city such as make more university and facilities of education for all people can see the Mantin town not just a Historical Places Of Mantin but will be known as education places alike at Nilai. Nilai it is known as the education city and industries places.

5. How can we make this believable?

            This campaign will make this believable with understand to all audience and all people out about the objective of this campaign. This campaign actually, to make all eyes outsides look and open what is a Mantin and the history behind it. How we want to achieve the objective is, we should make a best ways to make this campaign successful like rebuild the museum and the tin mines places. With this ways will easy to visitor look forward about Mantin and also about the history. And with that we believe this campaign will achieve  the objective.

6. What do we have to have an idea about?

            This campaign is should have a support from residents because without them this campaign not run smoothly and achieve the objective as well. And this campaign should have a competitive physical or perceptual advantages such as, after this campaign what we will get and what will happen to Mantin after we make this campaign and attraction people outside to visit Mantin. A nd the most important from this campaign we should one word or phrase  to describe Mantin for the example “Mantin Is A Historical Places”, with it people outside will think the Mantin is the re-branding town.

7.Are there any mandatory's?

            As a residents and people outside we should care of the Mantin town it because it is one of the great asset for everyone because it will be a place where people will come together and become a tourist attraction fits the the theme for this campaign “Historical Places Of Mantin”.  This campaign will be rebuild museums and  it will have a the do’s and don’ts, the do is, all the visitor should take care of the things and facilities it have. And for don’ts, the all visitor can not destroy the things available to the area.