Color Psychology: Design Element Of Baskin-Robbins Logo

Task 2 : COLOR AFFECT

Color Psychology:- Design Element Of Baskin-Robbins Logo

          The thought for offering 31 different flavors came from the Carson-Roberts advertising agency now known as Ogilvy & Mather  in 1953, together with the motto “Count the Flavors. Where flavor counts.” Baskin-Robbins has 31 flavors which is even greater than the 28 flavors offered by the famous Howard Johnson’s restaurants. Burt and Irv thought that it would be best if people tasted the sample flavors till they wanted to buy their favorite one, that is when the small pink spoon came into the picture and gained recognition. To advertise the product, a now-famous competition was held, and Amy Boggioni won against three other competitors who were to consume 31 scoops of all 31 flavors in 31 minutes. (Design Element Of Baskin-Robbins Logo, 2012)

            In 2006, the popular ice cream manufacturer initiated a campaign to modify its brand name and to redecorate its stores, its website, and the logo. The current logo, which was unveiled in 2007, is bright and cleverly showcases the number ‘31’ in pink that represents the 31 flavors, which is innovatively placed between B and R of the logo. (Design Element Of Baskin-Robbins Logo, 2012)

Figure 1 : Logo Of Baskin-Robbins

Figure 2 : The design element at Baskin-Robbins logo

           The Baskin Robbins logo is widely regarded as one of the most iconic and instantly recognizable food logos ever created. The company started an extensive branding campaign in 2006 to revamp its logo and brand name and to redecorate its stores all over the world. The current version of the Baskin Robbins logo was introduced in 2007. It brilliantly showcases the number “31” – signifying the number of flavors offered by the company – in pink color right in between the names “Baskin” and “Robbins”. (Shape Of Baskin-Robbins Logo, 2013)

Font Of Baskin-Robbins Logo

            The original Baskin-Robbins logo featured a simple, straight font, while an italic, stylish font is used in the current logo. The Baskin Robbins logo incorporates a custom-made italic typeface. (Font of Baskin Robbins Logo, 2012)

Bibliography

Design Element Of Baskin-Robbins Logo. (2012). Famous Logo.

Font of Baskin Robbins Logo. (2012). Famous Logo.

Oruc, O. (2010). History Of All Logos. Logo History.blogspot.

Shape Of Baskin-Robbins Logo. (2013). Famous Logos.net.