Baskin-Robbins Logo: Evaluation

Task 2 : COLOR AFFECT

Baskin-Robbins Logo:- Evaluation of Logo

Figure 1 : Baskin-Robbins

             The Baskin-Robbins ice cream parlors started as separate ventures from Burt Baskin and Irv Robbins, owning Burt's Ice Cream Shop and Snowbird Ice Cream respectively. Snowbird Ice Cream featured 21 flavors, a novel concept for the time. In 1953, this concept grew to 31 flavors. Baskin-Robbins is known for its "31 flavors" slogan. Starting 2006, Baskin-Robbins change its brand including redesign of its stores, its website and even its logo. The current logo is clever in that it incorporates the 31 (in pink) that represents the 31 flavors, cleverly embedding it in the B R of the logo. The font was also changed from the a regular straight font to a more zig-zag font. The pink represents the pink spoon which is given when customers ask for samples. (Oruc, 2010)

            The two logos prior to the one unveiled in 2007 are show below. Details of when the logos changed are not known to customers. In the prior logos as well, one can see the emphasis on 31 and the color pink. There are only 24 dots (not 31) in the first logo, in case you were planning to count. During a now famous promotion, Amy Boggioni led a group of three who finished 31 scoops of all 31 flavors in under 31 minutes. (Oruc, 2010)

Figure 2 : The pink spoon which is given when customers try the flavors

Figure 3 : Evaluation of Baskin-Robbins logo

Figure 4 : Baskin-Robbins promotion in 1953

Figure 5 : Baskin-Robbins logo 1942-1992

Figure 6 : Baskin-Robbins logo 1992-2006

Figure 7 : Baskin-Robbins logo 2006-present

Figure 8 : Baskin-Robbins logo now

Bibliography

Oruc, O. (2010). History Of All Logos. Logo History.blogspot.