Task 3 - Collective Visual Communication Group

ADVERTISEMENT

What kind of visuals used to communicate?

            Advertisement is mass media content intended to persuade audiences of reader, viewers or listeners to take action on products, servise and ideas. The idea is to drive consumer behavior in a particular way in  regard to a product, service or concept. Any mass medium can deliver advertising. Some random such as newspaper,  magazines, radio and television broadcasts, films, stage shows, websites, billboards, posters, wall paintings, town criers, human billboards, flyers, rack cards, the back of event tickets, cars, taxicabs, buses, subway platforms, shopping carts, stickers on fruit in supermarkets, mobile phone screens, opening billboards in streaming audio and video. The advertiser has full control of the massage is released to media gatekeepers who make decisions about whether to pass it on to the audience and in what form. (Curtis, 2013)

Figure 1 : Truck ad of Toxel

Figure 2 : Creative Outdoor AD

Figure 3 : IWC Big Pilot’s Watch: Bus Handle Advertising As commuters hang on to bus handles, they also get to “try on” the watches.”

Advertising Elements :-

Ø  Copy is the text printed or words spoken in an advertisement. Copywriting is the creating and arranging of words for an advertisement.

Ø  Artwork includes the illustrations, photographys, painting, drawings, graphs and other non-text artist work prepared for an adevertisement.

Ø  An ad layout is a rough darft or sketch that shows the general arrangement and appearance plan for a finished advertisement.

Ø  Slogan are memorable phrases used in advertising campaigns. The as agency N.W. Ayer & Son coined some of the best known advertising slogans in history :

(Curtis, 2013)

·         When it rains it pours,  Morton Salt, 1912

·         I’d walk a mile for a Camel,  R.J.Reynolds, 1912

·         A diamond is forever,  De Beers, 1947

·         Reach out and touch someone,  AT&T, 1979

·         Be all you can be,  United State Army, 1981.

Some History of Advertising :-

            Ancient times, Egyptians wrote sales messages on papyrus wall posters. Political campaign ads were on the walls of Pompeii. Rudimentary commercial advertising existed in Greece, Rome, Arabia, Asia, Africa and South America. The Middle Ages. Most people were unable to read, but images of clothing, shoes, horse shoes or bags of flour on signs pointed out the tailor, cobbler, blacksmith or miller. 17th century. As reading spread, advertising was printed on handbills. Advertisements promoting medicines and books were printed in weekly newspapers. 19th century Advertising grew as the relative wealth of nations expanded. Advertising developed with the rise of mass production from the late 19th century. In 1836 in France, the newspaper La Presseprinted paid advertising on its pages. Because of the money it received for advertising, the paper was able to lower the price it charged readers for a copy. That let it extend its readership which increased its profitability. The beginnings of an advertising agency was conceived by Volney B. Palmer in Philadelphia. In 1842, he bought quantities of space in newspapers at a discounted rate, then resold the space at higher rates to advertisers. Palmer was only a space broker  the ad copy, artwork and layout were prepared by the company that had something to advertise. The first true advertising agency was N.W. Ayer & Son in Philadelphia in 1869. Ayer planned, created and placed complete advertising campaigns for its customers. 20th century. Advertising became a profession with agencies as the focal point of creative planning. Women were responsible for purchasing for most households, so agencies recognized their insight in the creative process. That led advertising to become a business career choice for women. Women were responsible for purchasing for most households, so agencies recognized their insight in the creative process. That led advertising to become a business career choice for women.  The first American advertisement to use a sexual sales appeal, created by J. Walter Thomson Co. For Woodbury Soap, depicted a couple with the massage “The Skin You Love To Touch”. (Curtis, 2013) 

Figure 4 : 1949, Ford ad courtesy of The Henry Ford

             Visual language is when images are used to communicate. Basically, this can be done by visualizing an idea instead of verbalizing it as we normally do. Then express that visual that we have created. Dreaming is actually a beginning. The images we see in our dreams are practically the same as the images we imagine when we are awake. (Hiller, 2000) Our dreams can occur with or without sounds, words or colors. The difference is that when we are awake, there are always immediate perception, mood and brief memories in the foreground. (Edelman, 2000) Daydreaming is another example, for it is projected straight from the imagination. (Gombrich, 1960). A good piece of visual communication should be able to easily convey its message to the audience. However, sometimes that depends on personal preferences and artistic skills. In everyday life, we communicate both through visual communication and language. However, we tend to forget that we do. When asked to give an example of a method of communication, people generally reply “language”. We take visual communication for granted because it happens unconsciously most of the time. (Model Learning, 2007). (KnowItSome)

            Visual tools help organize our way of thinking, which helps with learning. According to Model Learning, we can organize our thoughts in four ways such as defining, comparing, sequencing and finding cause and effects (2007). When these tools are applied in a systematic way, they will help us to create new ideas, understand information, manage information, analyze, reason, control our thinking, plan to communicate, explain (and therefore, persuade) and lastly, to improve our memory. (Model Learning, 2007).

Does it work?

           Crafting an advertisement that entices potential consumers might seem difficult, but it’s simpler than we think. The simpler the better, in fact. An ad sums up everthing that is smart, innovative and distinguished about our brand, and is almost indispensable in today’s economic marketplace. (KnowItSome).

            The first thing we should is writing the advertisement and think different such as come up with a catchy, snappy tagline. For example, keep it short and sweet, the average product needs no more tahn six or seven words. It should grab the consumer’s attention and convince them that to the product is different from everyone else’s. Second is use a persuasive techinique, there are tried and true methods that advertisers rely on to make their ads stick is includes common sense, humor, repetition and exigency. Common sense mean, challenging the consumer to think of a good reason why not to purchase a product or service. (KnowItSome).

Figure 5 : with such an exiting shape

           Humor is making the cosumer laugh, thereby making yourself more likeable and memorable. This pairs especially well with refreshing honesty. Not the most successful business in your class? Advertise that your lines are shorter. Repetition mean getting your product to stick by repeating key elements. Jingles are the most obvious way to do this, but unless they’re very good, they’re also the most annoying. If you go this route, brainstorm a more creative, less obvious repetition technique such as the one that was used in the Budweiser frog commercials (“bud-weis-er-bud-weis-er-bud-weis-er”). Finally, exigency is convincing the consumer that time is of the essence. Limited-time only offers, fire sales, and the like are the commonest ways to do this, but again, avoid meaningless phrases that will slip under your customers’ radar. (KnowItSome)

            Beside that, make sure all the relevant infromtion is included like if your consumers needs to know your location, phone number, or website in order to have access to your product, provide this information somewhere in the ad. And decide where and when to advertise.

Figure 6 : how to display the advertisement

               The last is designing an advertisement, first, choose a memorable image like simple but unexpected is often the best route to take. Such as, these stark, colorful silhouette ads that barely even show the iPods they’re pedding couldn’t get much more straightforward, but becuase they don’t look like any other ads, the are instantly recoganizble. (KnowItSome)

                                                         Figure 7 : Apple iPod ad

What is it for?

            Advertising purpose basically at two things it is inform people about a product and a service another one is people to act. First, advertisers want our attention. Then they keep us intersted to a point we are made to belive we really need something. Finally, this will make us buy a certain product. Advertising is frequently used as a vehicle for educating and informing the public about various issues. Such as, the advertising campaign of a road safety coalition might focus on the pontential consequences of driving without a seatbelt by providing statistical information and disturbing images. Politic campaigns also use aducation and information in advertising by promoting voting records, stands on issues, and credentials for office. (Reis, 2012)

Two sample of culture communication :-

a)      From the advertisment people can get information and message based on what is conveyed by the advertisement.  

b)      To promote a product to the public, and they can know that from the advertisement.

2. What is the meaning of them in social?

v  Applying marketing and advertising principles to promote health and social issues and bringing about positive bahaviour change.

v  The advertising in social is can helps in eradication of social evil, helps change attitude of the people of the society and can helps change, improve reputation of a compony.

v  The context includes a variety of community characteristics such as population, demographic, and linguistic characteristics, physical and natural resources, cultural history, climate, customs, landscape features, design and architectural elements, local educational institutions, and temporary artistic and cultural exhibits, events, and spaces.

v  Why the advertisement must have, it becuase to commercial some product, massage or information to public with the visual tehnique becuase some pople, they most like to look something diffrent and simple to them understand what it is.

 

Bibliography

Curtis, D. A. (2013). What Is Advertising. Mass Communication Dept .

KnowItSome, S. S. (t.t). How TO Create An Advertisement. WikiHow .

Reis, C. (2012). Advertising - aims and tactics. Slideshare .