1. Booklet

While creative play a huge role in the global economy, these individuals and firms find themselves reinventing their marketing techniques to compete in a saturated market. So how do the best creative firms create portfolios and self-promotion campaigns that make targeted clients comfortable enough to loosen their purse strings? Portfolio design and self-promotion can be a relatively simple matter: Take examples of your existing product or service and let a particular group know you're there to serve it albeit in a fun and unique way. Conversations with experts produced a list of old-standby practices that, with a couple of unique twists, make for a lucrative portfolio campaign. Among those practices are evaluating how your portfolio fits in the market and crafting an appropriate message ensuring that you leave a lasting impression. In fact, one of the most difficult problems facing many businesses is establishing a promotional strategy that is profitable, logical, and competitive. Simply deploying a series of promotions or designing a stand-alone portfolio isn't enough. Although strategic use of promotions has proven to be a good system for some designers, it is important that it is not the quick fix. Instead, it should be a coordinated effort between your marketing and sales functions. (Keller, 2012)

The example of booklet portfolio :-