What Is Advertising?

What Is Advertising?

          From my understanding about advertising is, it like a we promote and convey the massage to people or target audience about what we do (topic or issue). Ads also the way form of marketing communication which give a massage receiver such as, like target market and can immediately respond the massage like seek more information. Advertising is like a visual communication because it not directly give a massage about what the issue but it give a imagination and the best way to convey the massage because people most attract and like a thing from art, design and graphic thing. And because of that ads is the best way and important thing to attract people about what a massage we want convey related with the issue.    

            Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising.  Being considered a one-way form of marketing communication where the message receiver in example like target market is not in position to immediately respond to the message such as seek more information. For example, in the next few years technologies will be readily available to enable a television viewer to click a button to request more details on a product seen on their favorite TV program. In fact, it is expected that over the next 10-20 years advertising will move away from a one-way communication model and become one that is highly interactive. The purpose of advertising is to interact audience, target audience and people with the messages being delivered the ability of advertising to quickly stimulate demand will improve. (What Is Advertising, 2015)

Bibliography

What Is Advertising. (2015). KnowThis.com.